For creators targeting a French or Belgian audience, compliance is no longer an optional choice : it’s the essential pass for any influencer marketing program. Three risk areas dominate : undisclosed partnerships, use of protected content without permission, and inappropriate use of music. In France, authorities can impose fines of up to €300,000 and ban any commercial influencer activity … Lire la suite
If you produce content to support growth — whether it’s a weekly SaaS newsletter, a product-led blog, or short-form videos — one major difference separates the “nice article” from the one that “finally solves my problem.” That difference? How precisely you understand your audience. To dive deeper into the fundamentals, check out our complete guide … Lire la suite
The major stakes of choosing a niche Why “just another lifestyle channel” isn’t enough YouTube now hosts around 114 million channels (DemandSage, March 2024). TikTok brings together over 50 million active creators worldwide (Business of Apps, 2024). Instagram users share more than 3.5 billion Reels every day (Meta, February 2024). In this nonstop stream of … Lire la suite
PageRank put backlinks at the heart of Google’s first algorithm. Twenty years later, links remain a major ranking signal ; however, they are no longer the only one. Google still evaluates most links directly. However, when a link is tagged with rel= »nofollow », rel= »sponsored » or rel= »ugc », these attributes are treated as mere “hints” rather than strict directives. Quality, context, and user … Lire la suite
A 2020 Backlinko study of 306 million U.S. keywords revealed that 91.8% of unique search terms live in the long tail, while representing only 3.3% of overall volume (source). Whether you manage SEO, a content strategy or paid campaigns, this statistic deserves your full attention: the long tail concentrates intent, profitability, and opportunity. What is … Lire la suite
A sitemap is a structured file – most often in XML for search engines or in HTML for visitors – that lists the URLs you want crawled, while specifying their relationships. Think of it as a manifest : crawlers read the XML version to find, understand, and prioritize your content. Users, meanwhile, can view an HTML … Lire la suite
Link velocity is the pace at which your site gains — or loses — backlinks over a given period. Search engines no longer just count links; they also watch how quickly they appear or disappear. A sudden tidal wave of backlinks can look as suspicious as a rapid exodus. By monitoring this variation, Google determines … Lire la suite
Mobile screens are now the Web’s default window. According to Statista (Q2 2025), smartphones generate around 62.5% of worldwide visits, and Google confirms that most queries start on mobile. With mobile-first indexing, the message is crystal clear: if your pages frustrate mobile users, they will struggle to rank. Mobile SEO covers the technical and editorial … Lire la suite
Imagine your site like a botanical garden: each page is a flower bed, each internal link a path that extends the walk. Well-laid paths prevent dead ends, reveal new beds, and signal to the “gardeners” — i.e., search engines — which plantings deserve the most water and light. What is an internal link ? (navigation vs. … Lire la suite
Link equity — often nicknamed « link equity » and « link juice » — refers to the transferable authority that a hyperlink passes from one page to another. Each quality link is a vote of confidence: the more credible the source page is, the more equity it can share, and the more the target page gains visibility in … Lire la suite
