Putting a WordPress site online often feels like a finish line; it’s actually the kickoff. Code ages, the database gets heavier, and attackers probe your weaknesses 24/7. Treating your site as a “one-shot” project inevitably leads to declining performance, security… and revenue. Risks linked to neglect According to the Sucuri Website Threat Report 2022, around … Lire la suite
PageRank put backlinks at the heart of Google’s first algorithm. Twenty years later, links remain a major ranking signal ; however, they are no longer the only one. Google still evaluates most links directly. However, when a link is tagged with rel= »nofollow », rel= »sponsored » or rel= »ugc », these attributes are treated as mere “hints” rather than strict directives. Quality, context, and user … Lire la suite
A sitemap is a structured file – most often in XML for search engines or in HTML for visitors – that lists the URLs you want crawled, while specifying their relationships. Think of it as a manifest : crawlers read the XML version to find, understand, and prioritize your content. Users, meanwhile, can view an HTML … Lire la suite
Link velocity is the pace at which your site gains — or loses — backlinks over a given period. Search engines no longer just count links; they also watch how quickly they appear or disappear. A sudden tidal wave of backlinks can look as suspicious as a rapid exodus. By monitoring this variation, Google determines … Lire la suite
Mobile screens are now the Web’s default window. According to Statista (Q2 2025), smartphones generate around 62.5% of worldwide visits, and Google confirms that most queries start on mobile. With mobile-first indexing, the message is crystal clear: if your pages frustrate mobile users, they will struggle to rank. Mobile SEO covers the technical and editorial … Lire la suite
Imagine your site like a botanical garden: each page is a flower bed, each internal link a path that extends the walk. Well-laid paths prevent dead ends, reveal new beds, and signal to the “gardeners” — i.e., search engines — which plantings deserve the most water and light. What is an internal link ? (navigation vs. … Lire la suite
Link equity — often nicknamed « link equity » and « link juice » — refers to the transferable authority that a hyperlink passes from one page to another. Each quality link is a vote of confidence: the more credible the source page is, the more equity it can share, and the more the target page gains visibility in … Lire la suite
The title tag is the first thing Google—and above all, users—read. It directly influences rankings, click-through rate (CTR), and even how AI-generated previews summarize your content. An independent study conducted in Q1 2025 on around 30,000 keywords showed that Google rewrote 76% of the tags analyzed: when it intervenes, it removes the brand name in … Lire la suite
This guide is intended for marketing and SEO teams (beginner to intermediate level) who want to implement structured data to boost their visibility. What is Schema markup ? Schema markup is a vocabulary of tags that translates the meaning of your content into the “native language of search engines.” By wrapping your information in structured data, … Lire la suite
E-E-A-T — Experience, Expertise, Authoritativeness, and Trust — is Google’s framework for identifying “credible content.” Search Quality Raters refer to it, and algorithms now look for the same signals. Whether you sell online, publish expert content (thought leadership), or rely on organic traffic, E-E-A-T is your next growth lever. Brands that integrate these four pillars … Lire la suite
