When it comes to understanding the SEO timeline, it is crucial to recognize that results are not immediate, especially at a national level. Take the example of marcwiner.com, our in-house website specializing in Asian cuisine which now attracts more than 700,000 monthly visitors. This success did not happen overnight but is the result of a well-planned and long-term SEO strategy.
The Importance of Patience in SEO
The chart we show below perfectly illustrates the evolution of traffic on marcwiner.com, focusing only on visitors coming from articles published in October 2022.
We observe progressive growth, taking nearly two years to reach today’s level of more than 7,000 visitors per week.
This chart clearly demonstrates that significant results in terms of traffic and visibility take time to materialize.
The SEO Timeline for Local Businesses
If you are reading this as a local business, it is important to note that your SEO timeline may be much shorter.
Local businesses targeting a geographically limited audience can often see improvements more quickly, thanks to localized SEO strategies that leverage geo-specific searches.
Managing Client Expectations
As an SEO agency, one of the most important challenges is managing client expectations. Many expect to see immediate results and may become impatient if their site does not rank on the first page of Google within weeks of starting an SEO campaign.
It is essential to communicate clearly that SEO is a long-term investment. Effective strategies take time to develop their full potential and produce lasting results.
The success story of marcwiner.com illustrates the potential impact of a well-thought-out and long-term SEO strategy. For national and local businesses, SEO remains one of the most effective digital marketing tools, capable of generating targeted, high-quality traffic to their site.
However, it is crucial to understand that SEO success is not measured in days or weeks, but often in months or even years.
As a business or SEO consultant, the key is to stay focused on long-term goals, while carefully managing client expectations to ensure fruitful collaboration and exceptional results, always within a cumulative marketing approach