Putting a WordPress site online often feels like a finish line; it’s actually the kickoff. Code ages, the database gets heavier, and attackers probe your weaknesses 24/7. Treating your site as a “one-shot” project inevitably leads to declining performance, security… and revenue. Risks linked to neglect According to the Sucuri Website Threat Report 2022, around … [EN] Read more
OpenAI’s language models now power a multitude of solutions, from consumer chatbots to agents capable of refactoring an entire codebase. Two complementary lineups stand out: one, fast and unsupervised, optimizes fluent generation; the other prioritizes step-by-step reasoning, paired with calls to external tools. This guide traces the evolution of each family, highlights their respective strengths, … [EN] Read more
Every month, more than half a billion people open Pinterest to start a project, find an outfit, discover a product, or try a recipe. Much more than a social feed, the platform positions itself as a “visual discovery engine”: it brings users closer to the image or video most likely to trigger an action. For … [EN] Read more
Ask ten marketers how the “Instagram algorithm” works: eight will still talk about a single, mysterious feed. Yet, since 2025, the app has relied on a constellation of AI-driven ranking systems, each calibrated for a specific surface. The Feed blends relationships and recommendations, the Stories act as a private micro-channel, Explore drives discovery, Reels delivers TikTok-style entertainment, and Search finally works like a real search … [EN] Read more
TikTok is no longer “the fast-growing network”; it’s a cultural engine that makes and breaks music hits, triggers stockouts, and influences even TV audiences. data.ai’s Mobile Landscape Q4 2024 report confirms the momentum: the platform now attracts between 1.55 and 1.6 billion monthly active users and nearly 780 million daily users. It already outperforms Snapchat … [EN] Read more
The “creator economy” is often described as a cultural phenomenon. A platform-economics reading, however, offers a more precise lens for understanding why some apps take off while others stagnate. Paul Belleflamme’s work on two-sided markets describes the platform–creator relationship as the interaction of two groups—creators and consumers—whose cross-participation generates value. In his 2020 model, a … [EN] Read more
Each Google result is a narrow corridor where only a few winners grab the click — and the revenue that comes with it. In specialized markets, the balance is even more fragile: a new article, a faster page, or a freshly acquired backlink can upset the established order overnight. In the pages that follow, you’ll … [EN] Read more
When multiple creators speak to the same audience on the same topic, they enter a high-stakes competition: capturing attention, growing their reach, and securing their income. This article breaks down that rivalry from two complementary angles. First, inside algorithmic feeds where every click counts. Then, outside the feeds, where sponsors, product lines, and community loyalty … [EN] Read more
Content cannibalization occurs when multiple posts from the same brand compete for the same share of attention. While SEO cannibalization refers to keyword overlap on Google, its “social” version plays out in algorithm-driven feeds and in the limited time users devote to each session. Immediate consequences: reduced reach, sagging engagement rates, and the risk that … [EN] Read more
OpenAI’s DevDay 2025 marks a turning point: from a simple API provider, the publisher becomes an end-to-end AI platform. Its two flagship announcements – AgentKit and the Apps SDK – now make it possible to build, without multiplying tools, autonomous server-side agents and interactive client-side ChatGPT applications. For developers, prototyping speeds up significantly; for product teams, the offering … [EN] Read more
