TikTok is no longer “the fast-growing network”; it’s a cultural engine that makes and breaks music hits, triggers stockouts, and influences even TV audiences. data.ai’s Mobile Landscape Q4 2024 report confirms the momentum: the platform now attracts between 1.55 and 1.6 billion monthly active users and nearly 780 million daily users. It already outperforms Snapchat … [EN] Read more
Collaborations with creators outperform banners and pre-roll ads in terms of attention, engagement and — when perfectly matched to the audience — conversion. Consumers do see creators as trustworthy peers rather than impersonal brands; the message therefore gains credibility and more readily sparks conversation. This hands-on guide condenses that advantage into a four-part action plan … [EN] Read more
On May 14, 2024, the company Influo, well known in the field of influencer marketing, officially declared bankruptcy, leaving hundreds of influencers and content creators in a precarious situation. The news caught many users of the platform off guard, with some of them facing payment arrears reaching tens of thousands of euros. This article looks … [EN] Read more
With the rise of influencer campaigns as an essential marketing tool for businesses of all kinds, it is crucial to understand which levels, niches, and platforms best match your goals and will benefit your company most effectively. The benefits of collaborating with different influencer levels are numerous, and it is vital to choose those with … [EN] Read more
When local restaurants look to optimize their presence on social media through collaborations with influencers, it is essential to effectively measure the return on investment of such a collaboration. This involves not only evaluating apparent performance and real impacts, but also taking into account the deceptive practices of certain influencers and the importance of a … [EN] Read more
