Competition between niche websites

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Each Google result is a narrow corridor where only a few winners grab the click — and the revenue that comes with it. In specialized markets, the balance is even more fragile: a new article, a faster page, or a freshly acquired backlink can upset the established order overnight. In the pages that follow, you’ll … [EN] Read more

Social media SEO

Search is no longer limited to the traditional browser. Today, a consumer just as spontaneously opens TikTok, Pinterest, or LinkedIn to inform the smallest decision. According to Gartner, by 2025 the majority of customers will first consult social networks before contacting a brand. The phenomenon is already visible among Generation Z. During a 2022 keynote, … [EN] Read more

Complete backlink guide

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PageRank put backlinks at the heart of Google’s first algorithm. Twenty years later, links remain a major ranking signal ; however, they are no longer the only one. Google still evaluates most links directly. However, when a link is tagged with rel= »nofollow », rel= »sponsored » or rel= »ugc », these attributes are treated as mere “hints” rather than strict directives. Quality, context, and user … [EN] Read more

« Long-tail » keywords in SEO

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A 2020 Backlinko study of 306 million U.S. keywords revealed that 91.8% of unique search terms live in the long tail, while representing only 3.3% of overall volume (source). Whether you manage SEO, a content strategy or paid campaigns, this statistic deserves your full attention: the long tail concentrates intent, profitability, and opportunity. What is … [EN] Read more

Link velocity explained

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Link velocity is the pace at which your site gains — or loses — backlinks over a given period. Search engines no longer just count links; they also watch how quickly they appear or disappear. A sudden tidal wave of backlinks can look as suspicious as a rapid exodus. By monitoring this variation, Google determines … [EN] Read more

Complete guide to mobile SEO

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Mobile screens are now the Web’s default window. According to Statista (Q2 2025), smartphones generate around 62.5% of worldwide visits, and Google confirms that most queries start on mobile. With mobile-first indexing, the message is crystal clear: if your pages frustrate mobile users, they will struggle to rank. Mobile SEO covers the technical and editorial … [EN] Read more

Complete guide to internal linking for SEO

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Imagine your site like a botanical garden: each page is a flower bed, each internal link a path that extends the walk. Well-laid paths prevent dead ends, reveal new beds, and signal to the “gardeners” — i.e., search engines — which plantings deserve the most water and light. What is an internal link ? (navigation vs. … [EN] Read more

Link equity for SEO

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Link equity — often nicknamed « link equity » and « link juice » — refers to the transferable authority that a hyperlink passes from one page to another. Each quality link is a vote of confidence: the more credible the source page is, the more equity it can share, and the more the target page gains visibility in … [EN] Read more

Title tags for SEO

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The title tag is the first thing Google—and above all, users—read. It directly influences rankings, click-through rate (CTR), and even how AI-generated previews summarize your content. An independent study conducted in Q1 2025 on around 30,000 keywords showed that Google rewrote 76% of the tags analyzed: when it intervenes, it removes the brand name in … [EN] Read more

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