Influencer marketing · Belgium
An influencer campaign for all of Belgium, in both languages.
Belgium is a small market, but split in two by language. A national campaign that speaks to only one community cuts itself off from the other. We cover Wallonia, Brussels and Flanders, in both French and Dutch. We talk to you about sales and acquisition cost, never likes. No fuss, no waffle: real return on investment.
We call you back, we talk ROI, not likes · No commitment
01 · Your market
Belgium is one country, but two influencer markets.
On paper, one country. In reality, Belgian influencer marketing plays out across three regions and two languages, with creators, habits, and reference points specific to each.
In Wallonia and Brussels, the audience is French-speaking; in Flanders, Dutch-speaking; and Brussels mixes both. A creator who performs strongly in Antwerp will not necessarily resonate in Liège, and vice versa. A brand that simply translates its message misses the point: you need the right creator, in the right language, with the right codes.
The advantage of the Belgian market is its size: when well targeted, a campaign quickly reaches a significant share of your real audience. Provided you aim accurately rather than broadly.
02 · Our approach
One campaign, two languages, a single point of contact.
We coordinate Wallonia, Brussels and Flanders through a single point of contact, without forcing you to juggle three providers.
National strategy
We start from your business goals, then decide on a single campaign adapted into FR and NL, or coordinated regional activations.
Selection by region
We choose French-speaking and Dutch-speaking creators whose audience truly matches each regional target.
Activation and management
We negotiate, frame the content in each language, and manage the collaboration from start to finish. You manage nothing.
ROI measurement
Conversions, acquisition cost, revenue generated, by region if needed. You can see what the campaign brings in, in euros.
03 · How it works
Four steps. Zero mystery.
We discuss goals
A call to understand your brand, your target regions, and what the campaign needs to deliver.
We build the strategy
National campaign or regional activations, FR and NL creators, message by language. You approve before we launch.
We launch the campaign
We activate the creators and manage the collaboration across the whole country. You track progress in real time.
We measure and iterate
Clear report on sales and ROI, region by region. We double down on what works, we cut what does not.
04 · Our positioning
Straightforward: a Belgian agency, French-speaking at its core.
We are an agency that is first and foremost French-speaking, based in Picardy Wallonia. We cover Flanders and Dutch, but we will not tell you we are a Flemish agency: we work with the right creators and the right Dutch-speaking partners for each campaign.
And we do not make up campaign figures. What we can prove is the method: cumulative marketing, proven first on our own website. It is public, and you can verify it.
The method, proven on our own website
Marc Winer, founder of MACCUS, is also a creator himself. The marcwiner.com website started from zero and now reaches 1.3 million visitors per month. This is not a testimonial: it is public, and you can verify it.
05 · Frequently asked questions
Influencer marketing in Belgium, your questions.
Do you cover all of Belgium, including Flanders?
Yes. We work in both French and Dutch, across Wallonia, Brussels and Flanders. The Belgian market is small but split in two by language: a national campaign that speaks to only one community cuts itself off from the other. We adapt the creators and the message to each target region.
Belgium is a small market. Is influencer marketing profitable there?
Precisely because the market is small, precision pays off even more. We do not spread the budget thin: we target the right linguistic community, the right creators, and the right platforms. A well-targeted Belgian campaign quickly reaches a significant share of your real audience.
One national campaign or several regional campaigns?
It depends on your product and your target audience. For a truly national brand, we build a single campaign adapted into FR and NL. For a local network or a launch by area, we prefer coordinated regional activations (Wallonia, Brussels, Flanders). We decide together based on your goals.
How do you measure the ROI of a campaign across Belgium?
We track real conversions: sales, quote requests, bookings, sign-ups, and acquisition cost per customer, region by region and language by language if needed. Not views or likes. You receive a clear report showing what the campaign brought in across the whole country, in euros.
06 · Creators
Creator in Belgium, in FR or NL? Join our database.
We are constantly looking for Belgian creators from both linguistic communities for our national and regional campaigns. Send us your platforms, your audience size, and your media kit. We will get back to you as soon as a campaign matches your profile.
- Send your media kit, we’ll get back to you
- We contact you only for relevant campaigns
- No commitment on your side
Shall we get started?
Launch an influencer campaign in Belgium that delivers.
We call you back, we talk ROI, not likes. We define your goals, your regions and your languages, we choose the right creators and we tell you clearly what it costs. Quote-based pricing, never imposed packages, no commitment.