Influencer marketing · France
Influence in France, without getting lost in the Parisian microcosm.
France has the densest creator scene in Europe, but also the most Paris-centric and the most expensive at the top. We keep a cross-border perspective and an obsession with results: we don’t chase big names, we target smart. We talk sales and acquisition cost, never likes. No fuss, no fluff: real return on investment.
We’ll call you back, we talk ROI, not likes · No commitment
01 · Your market
France: the richest scene in Europe, and the most Paris-centric.
French influence is immense: every sector, every platform, thousands of creators. That’s an opportunity, but also a trap if you confuse a big name with a good result.
Two realities shape this market. First, the Parisian concentration: the biggest audiences and the highest rates are there, with no guarantee of real engagement. Then the regional richness: all across France, micro and mid-sized creators have highly engaged communities, often far more profitable for a brand that wants to sell, not just look good.
Our position as a neighbor has one advantage: we’re not trapped in the Parisian microcosm. We choose creators for their relevance and their acquisition cost, not their popularity.
02 · Our approach
Target smart, not big.
In a market as vast as France, it’s strategy and creator selection that drive ROI, not audience size.
Campaign strategy
We start from your business goals and your target audience, then define the message and platforms. Before mobilizing a single creator.
Creator selection
Micro, mid-sized or regional: we choose those whose audience truly matches your target. Relevance and engagement before notoriety.
Compliant activation
We negotiate, frame the content in compliance with French law and ARPP rules, and manage the collaboration from start to finish.
ROI measurement
Conversions, acquisition cost, revenue generated. You see exactly what the campaign brings in, in euros.
03 · How it works
Four steps. Zero mystery.
We discuss goals
A call to understand your brand, your target audience, and what the campaign really needs to deliver.
We build the strategy
We choose the creators, the platforms and the message. You approve before we launch anything.
We launch the campaign
We activate creators and manage the collaboration across France. You track progress in real time.
We measure and iterate
Clear report on sales and ROI. We double down on what works, we cut what doesn’t.
04 · Our positioning
Honest: we’re a Belgian agency focused on France.
We won’t pretend to be a big Parisian agency. We’re a French-speaking agency based just across the border, and that’s precisely our angle: an outside perspective, free from trends and cronyism, focused on what the campaign brings in.
And we don’t invent campaign figures. What we can prove is the method: cumulative marketing, proven first on our own site, marcwiner.com. It’s public, and you can verify it.
The method, proven on our own site
Marc Winer, founder of MACCUS, is himself a creator. The site marcwiner.com started from zero and now reaches 1.3M visitors per month. That’s not a testimonial: it’s public, and you can verify it.
05 · Frequently asked questions
Influence in France, your questions.
Is a Belgian agency relevant for a campaign in France?
Yes. We work in French, in euros, and our own site is on a .fr domain. The border is not an obstacle for online campaigns. Our cross-border perspective is even an asset: we’re not trapped in the Parisian microcosm and we stay obsessed with results, not social status.
France is a huge, very Paris-centric market. How do we approach it?
France has the densest creator scene in Europe, but it is also very concentrated around Paris and very expensive at the top. We don’t chase big names: depending on your target, we activate micro and mid-sized creators, often regional, whose audiences are far more engaged for a controlled acquisition cost.
Do your campaigns comply with French law and ARPP rules?
Yes. The 2023 French law and ARPP recommendations govern influencer advertising: clear disclosure of collaborations, rules on the products promoted. We frame each piece of content so that it is transparent and compliant, which protects your brand as much as the creator.
How do you measure the ROI of a national campaign in France?
We track real conversions: sales, quote requests, sign-ups, and customer acquisition cost. Not views or likes. You receive a clear report showing what the campaign generated, in euros, rather than impressive but empty reach.
06 · Creators
Creator in France? Join our database.
We are constantly looking for French creators, in Paris as well as in the regions, for our campaigns. Send us your platforms, your audience size and your media kit. We’ll get back to you as soon as a campaign matches your profile.
- Send your media kit, we’ll get back to you
- We only contact you for relevant campaigns
- No commitment on your side
Shall we get started?
Launch an influencer campaign in France that delivers.
We’ll call you back, we talk ROI, not likes. We define your goals and your target audience, choose the right creators, in Paris or in the regions, and tell you clearly what it costs. Pricing by quote, never a forced package, no commitment.