Influencer Marketing · Tournai
An influencer marketing agency based in Tournai, not at the other end of the line.
MACCUS is based here, in Picardy Wallonia. We know the network of shops, hospitality businesses and SMEs in Tournai, and we choose creators whose audience really brings people through your door. We talk to you about sales and acquisition cost, never likes. No fuss, no fluff: real return on investment.
We’ll call you back, we’ll talk ROI, not likes · No commitment
01 · Your market
Influencer marketing in Tournai is first and foremost a matter of proximity.
Tournai doesn’t have the pool of creators of a capital city, and that’s a good thing: here, what matters is not the size of the audience but its proximity to your customers.
Picardy Wallonia has its own ecosystem: lifestyle, food and family creators followed across the Tournai, Mouscron, Mons area and the Lille side. For a shop, restaurant or SME in the region, a well-chosen local micro-creator speaks to people who can walk through your door the following week. That’s the kind of on-the-ground targeting we work on, rather than chasing a large irrelevant audience.
And when your target goes beyond the region, we don’t stay stuck in Tournai: we expand to Lille, Mons or Brussels, using the same relevance-first approach.
02 · Our approach
The right creator, in the right place, for the right result.
In Tournai, we start local: proximity and relevance first, reach second.
Local creators first
We activate creators from Picardy Wallonia whose audience matches your catchment area. Proximity before size.
Campaign strategy
We start with your business goals, then frame the message and the platforms. Before mobilizing a single creator.
Activation and management
We negotiate, frame the content and manage the collaboration from start to finish. You handle nothing.
ROI measurement
Conversions, acquisition cost, revenue generated. You see exactly what the campaign brings in, in euros.
03 · How it works
Four steps. Zero mystery.
We discuss goals
A call to understand your brand, your area and what the campaign really needs to deliver.
We build the strategy
We choose the creators, the platforms and the message. You approve before we launch anything.
We launch the campaign
We activate the creators and manage the collaboration. You track progress in real time.
We measure and iterate
Clear report on sales and ROI. We double down on what works, we cut what doesn’t.
04 · Our positioning
Honest about what we can do for you in Tournai.
We won’t promise you made-up numbers for a Tournai campaign we haven’t run yet. What we can prove is the method: cumulative marketing, where influencer marketing, SEO and organic add up over time.
We first applied it to our own website, from Tournai. That’s our real proof: not a polished client case, but a result you can go and verify for yourself.
The method, proven on our own website
Marc Winer, founder of MACCUS, is also a creator himself. The site marcwiner.com started from zero and now reaches 1.3M visitors per month. It’s not a testimonial: it’s public, and you can verify it.
05 · Frequently asked questions
Influencer marketing in Tournai, your questions.
What difference does working with an influencer marketing agency based in Tournai make?
We’re local, in Picardy Wallonia. We know the network of retailers, hospitality businesses and SMEs in the region, and we can meet local creators in person. For a Tournai brand, that means a contact who understands your market, not a remote provider discovering the city on a map.
Are there enough creators in Tournai for a campaign?
Tournai isn’t Brussels, but Picardy Wallonia has highly engaged niche creators, often followed from Lille to Mons. For local reach, a handful of well-chosen micro-creators generates more revenue than a large irrelevant audience. If your target extends beyond the region, we expand to Lille, Mons or Brussels.
My business is small. Is influencer marketing worth it here?
Often yes, precisely because the market is local. A Tournai creator who recommends your business speaks directly to people who can visit you the following week. We aim for relevance and proximity, not reach for reach’s sake.
How do you measure the return on investment of a local campaign?
We track real conversions: in-store visits, bookings, quote requests, online sales, and customer acquisition cost. Not views or likes. You receive a clear report showing what the campaign brought in, in euros.
06 · Creators
Creator in Tournai or Picardy Wallonia? Join our database.
We’re constantly looking for local creators for our regional campaigns. Send us your platforms, your audience size and your media kit. We’ll get back to you as soon as a campaign matches your profile.
- Send your media kit, we’ll get back to you
- We only contact you for relevant campaigns
- No commitment on your side
Shall we get started?
Launch a profitable influencer marketing campaign in Tournai.
We’ll call you back, we’ll talk ROI, not likes. We define your goals, choose the right creators in the region and tell you clearly what it costs. Pricing by quote, never a forced package, no commitment.