Influencer marketing · Wallonia
Influence in Wallonia, by an agency from there.
MACCUS is based in Walloon Picardy: the region is our turf, not a line on a map. Everything here is French-speaking and spread across several mid-sized cities: Liège, Charleroi, Namur, Mons, Tournai. We choose creators who are truly rooted in the right area. We talk to you about sales and acquisition cost, never likes. No fuss, no fluff: real return on investment.
We call you back, we talk ROI, not likes ยท No commitment
01 · Your market
Wallonia: French-speaking, local, and spread out.
Unlike Brussels, Wallonia is entirely French-speaking. And unlike France or Flanders, it does not have a single large metropolis: its economy is spread across several mid-sized cities.
Liège, Charleroi, Namur, Mons, Tournai: each has its own catchment area, its own shops, its own creators. An effective Walloon campaign therefore does not target “the region” as a whole, but the right cities with creators truly rooted locally. The advantage is that Wallonia is less saturated than Brussels: less noise, more closeness between the creator and their audience.
This is our turf. We are based in Walloon Picardy, we know the region’s network of SMEs, shops and horeca businesses, and we work in French, without intermediaries.
02 · Our approach
The right city, the right creator, the right result.
In Wallonia, we start with local roots: proximity to the audience first, reach second.
Anchoring by catchment area
We activate creators rooted in the right Walloon city, Liège, Charleroi, Namur, Mons or Tournai. Proximity before size.
Campaign strategy
We start from your business objectives, then define the message and platforms. Before mobilizing a single creator.
Activation and management
We negotiate, frame the content and manage the collaboration from start to finish. You handle nothing.
ROI measurement
Conversions, acquisition cost, revenue generated. You see exactly what the campaign brings in, in euros.
03 · How it works
Four steps. Zero mystery.
We discuss objectives
A call to understand your brand, your area, and what the campaign really needs to bring in.
We build the strategy
We choose the cities, the creators and the message. You approve before we launch anything.
We launch the campaign
We activate the creators and manage the collaboration in the right catchment areas. You track progress in real time.
We measure and iterate
Clear report on sales and ROI. We double down on what works, we cut what doesn’t.
04 · Our positioning
Honest: it’s our region, but it’s spread out.
We play on home ground, but we won’t tell you that a single campaign covers all of Wallonia in one go. The region is spread out: we target the right catchment areas rather than diluting the budget across the whole territory.
And we do not make up campaign figures. What we can prove is the method: cumulative marketing, first proven on our own website, from Wallonia. It’s public, and you can verify it.
The method, proven on our own website
Marc Winer, founder of MACCUS, is also a creator himself. The site marcwiner.com started from zero and now reaches 1.3 million visitors per month. This is not a testimonial: it’s public, and you can verify it.
05 · Frequently asked questions
Influencer marketing in Wallonia, your questions.
Are you really a Walloon agency?
Yes. MACCUS is based in Walloon Picardy, near Tournai. Wallonia is our turf: we know its network of SMEs, shops and horeca businesses, and we work in French, without intermediaries or approximate translation.
Wallonia does not have a major metropolis. How do you cover the region?
That’s the Walloon particularity: activity is spread across several mid-sized cities, Liège, Charleroi, Namur, Mons, Tournai, rather than concentrated in a capital. We adapt the campaign to this geography: creators rooted in the right city or catchment area, not an irrelevant Parisian or Brussels audience.
Are there enough creators in Wallonia for a campaign?
Wallonia is less saturated than Brussels, but it has real French-speaking creators, often very locally rooted and highly engaged. For a regional brand, that’s an advantage: less noise, more proximity to the audience. We select according to your target and your area.
How do you measure return on investment in Wallonia?
We track real conversions: in-store visits, bookings, quote requests, online sales, and customer acquisition cost. Not views or likes. You receive a clear report showing what the campaign generated, in euros.
06 · Creators
Creator in Wallonia? Join our database.
We are constantly looking for Walloon creators, from Liège to Tournai, for our regional campaigns. Send us your platforms, the size of your audience and your media kit. We will get back to you as soon as a campaign matches your profile.
- Send your media kit, we’ll get back to you
- We only contact you for relevant campaigns
- No commitment on your side
Shall we get started?
Launch a profitable influencer campaign in Wallonia.
We call you back, we talk ROI, not likes. We define your objectives and target cities, we choose the right creators rooted locally and tell you clearly what it costs. Quote-based pricing, never a fixed package, no commitment.