Google unveiled a landing page in the Gemini app designed for small business owners in an October 20, 2026, post on The Keyword, its company blog. In the post, Vishnu Sivaji, senior director for the Gemini app, describes a “central hub” where owners will be able to “build their brand, analyze finances, understand customer insights, and more.” Google also says it is making it easier to connect Gemini to Google Business Profile, Google Ads, Google Workspace and seven apps from other companies, including Shopify, Canva and Xero.
The new tools are “beginning to roll out in the coming days globally for all Gemini app users,” according to the post. Google gives no price, no subscription tier and no list of countries. Google’s June post announcing the Business Profile connection carried a footnote, though: “Excluding the EEA and UK,” meaning the European Economic Area and the United Kingdom.
Business Profile has already made news in Europe this fall. A study that Dutch software company GMBapi published on October 13 covers about 15,000 profiles in 24 EEA countries. Those profiles lost more than 70% of their Google Search impressions in late September, while their customer actions (calls, website clicks, direction requests) fell only 2%.
A landing page and ten connected apps
Google presents the new page as a way to streamline small business owners’ daily tasks, but it doesn’t give the page’s URL or describe it in detail. The post points larger businesses to Gemini Enterprise and its centralized administrative controls. It names three Google tools (Business Profile, Google Ads and Google Workspace) and seven third-party apps: Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero. The list includes a website builder (Wix), an e-commerce platform (Shopify), a design tool (Canva) and accounting software (Xero).
Some of these connections aren’t new. On September 23, Google announced a wave of connected apps for Gemini that included Adobe and Zoho, along with Airtable, monday.com, PandaDoc, Squarespace and Webflow, among others. The October 20 post mentions “new connected apps” without saying which ones are new.
A brand style Gemini remembers
According to Google, a business will be able to define its brand style in Gemini by uploading its website, brand kit, fonts or color palettes. Paired with Nano Banana 2.1, which Google describes as its “latest image generation model,” Gemini will then produce visuals for a product launch or a marketing campaign. The post says Gemini “retains this visual style,” so owners don’t have to upload their guidelines again with every request.
The post doesn’t say which plan this requires. Google’s Gemini image generation page, checked on October 21, says Google AI Pro, Plus and Ultra subscribers “have access to our best image model, Nano Banana 2.1.” Free users get Nano Banana 2, and Google doesn’t say which model will create brand visuals for a free account. In June, Google also said “special Workspace and Gemini offers” were “coming soon,” but the October post doesn’t mention any.
Charts from spreadsheets and receipts
On the finance side, Google says Gemini “can turn messy spreadsheets, receipts, and purchase records into clear financial graphics and interactive models in seconds.” The post includes no worked example. It says nothing about bookkeeping, tax filings or bank reconciliation.
Business Profile access comes with conditions
The Google Business Profile help page, checked on October 21, spells out the conditions for the connection. Users must be the owner or manager of “only one verified Business Profile on Google,” be 18 or over, and sign in to the Gemini web app at gemini.google.com with a personal Google Account. “For now,” the feature isn’t available with a work or school account. The Keep Activity setting must be on: “Gemini can’t connect to Google Business Profile when this setting is off.”
Once a profile is connected, Gemini can update business hours, food menus, attributes, contact information and action links, and upload new photos. It can draft or delete replies to reviews, create and schedule posts, summarize customer feedback, and pull the profile’s performance metrics and search keywords. Profile edits remain subject to Google’s rules, which since September have banned promotional content with pricing or time-limited promotions in the listing itself. Offers are still allowed in posts.
Chat retention and human review
Google’s Gemini Apps Privacy Hub explains what the Keep Activity setting involves. When it’s on, Google uses a user’s activity “to provide, develop, and improve its services (including training generative AI models).” According to the same page, “a subset of chats are reviewed by human reviewers,” and Google asks users not to enter confidential information they wouldn’t want a reviewer to see.
By default, activity is deleted after 18 months. Users can switch that to 3 or 36 months, or turn off auto-delete. Chats reviewed by humans survive when users delete their activity: they’re “retained for up to three years.”
Google also says that “at this time, other Connected Apps like Google Workspace are unavailable” when Keep Activity is off. Files added as sources to a notebook aren’t used directly to train Google’s models, and third-party apps handle data they receive from Gemini under their own privacy policies.
Availability in Europe is unconfirmed
On June 10, 2026, Google announced the Business Profile connection and Business notebooks as “rolling out globally,” with the footnote “Excluding the EEA and UK.” The October 20 post again says the rollout is global, this time with no footnote. As of October 21, the help page says Business Profile and Business notebooks in Gemini are “available wherever the Gemini web app is supported.”
Read literally, the help page would cover France, Belgium and Luxembourg, which all appear on Google’s list of countries where the Gemini web app is available. No Google post, however, says the June exclusion has been lifted. The Belgian site info-lux.com pointed out the same gap on October 21. As of that date, it remains unconfirmed whether businesses in France and Belgium can connect their profiles.
Five owners picked by Google
The post says “tens of millions of small business owners” already use Gemini, a figure Google doesn’t break down. It profiles five owners: in Bordeaux, France; Maharashtra, India; Goiânia, Brazil; Jakarta, Indonesia; and New Jersey. In Bordeaux, ceramicist Morgane, who runs Bleu Clémentine, uses Gemini to write product descriptions, newsletters and social media hooks, which Google says saves her “two to three hours every day.”
That figure describes how Morgane uses Gemini today, in a testimonial Google selected. The post doesn’t measure the effect of the new tools, which are only now starting to roll out.
What it means
Google wants to turn the consumer Gemini app into a back office for small businesses, wired into tools they already use: Business Profile, Google Ads, Workspace email, a Shopify store or a Wix site. Claude and ChatGPT already connect to accounting, sales and e-commerce software through MCP (Model Context Protocol) connectors, listed in our directory of MCP servers for small businesses. Unlike Anthropic and OpenAI, Google runs the business listing and the ad platform its assistant plugs into.
For the best-documented feature, the Business Profile connection, the eligible audience is narrow. It is open today only to the owner of a single location who signs in on the web with a personal account and accepts that their chats will be used to improve Google’s models. Owners of several profiles can’t use it, and work accounts are excluded “for now.”
The announcement leaves three questions open. “Globally” says nothing about June’s European exclusion, and “all Gemini app users” doesn’t say which image model free accounts get. As for financial charts “in seconds,” Google hasn’t demonstrated them.
Next to watch: whether the landing page actually reaches France and Belgium, whether Google states its EEA position in writing, which plan brand visuals require, and whether the Business Profile connection opens to work accounts.
Sources
- New Gemini tools for small business owners, The Keyword, Google (Vishnu Sivaji), October 20, 2026
- Manage your Business Profile on Google with the Gemini web app, Google Business Profile Help, accessed October 21, 2026
- Save time and grow your business with new Gemini tools, The Keyword, Google (Vishnu Sivaji), June 10, 2026
- A new wave of Connected Apps is rolling out to Gemini., The Keyword, Google (Mai Lowe), September 23, 2026
- Gemini Apps Privacy Hub, Gemini Apps Help, accessed October 21, 2026
- Nano Banana 2 – Gemini AI image generator & photo editor, Google, accessed October 21, 2026
- Where you can use the Gemini web app, Gemini Apps Help, accessed October 21, 2026
- Gemini ouvre un espace pour les petites entreprises, relié à la fiche Google : ce qu’un commerce de la région peut en faire, et ce qui n’est pas confirmé en Europe, info-lux.com (Vincent Gallez), October 21, 2026
Header image: MACCUS chart, based on Google’s Keyword posts of June 10, September 23 and October 20, 2026
