Resources
In depth guides, comparisons and templates to download. Updated when the tools change, not when the news moves on.
77 resources, sorted by last update
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Newsletter sponsorship: setting your rates, building your rate card and selling your slots
How to price a newsletter sponsorship slot from your CPM and list size, with a rate calculator, sample rate cards,...
GTM engineering for a small business: the role, the tools, recipes and the GDPR rules
GTM engineering explained: the role, the tool stack, four recipes using European data sources, and the CNIL and APD rules...
Reddit for French-speaking brands: rules, subreddits and Reddit Ads
Reddit for brands: the self-promotion rules of 31 French-speaking and Belgian subreddits, how to take part without a ban, and...
Complete guide to organic marketing
Why organic marketing outlasts paid campaigns, which channels to build, how to measure ROI and which frameworks to apply.
Instagram’s algorithm explained
Find out how the Instagram algorithm 2025 works: AI, distinct surfaces, key signals, and strategies to boost your organic visibility.
How to choose the right platform to create content?
YouTube, TikTok, Instagram or another: compare platforms on six factors and pick your base according to your goal, strengths and...
Social media SEO
Master SEO on social networks: choose the right platform, optimize your content and keywords to capture and retain your audience.
Complete guide to content marketing
Learn how to build an effective content marketing strategy: SMART goals, personas, keywords, and ROI to boost your visibility.
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