Resources
In depth guides, comparisons and templates to download. Updated when the tools change, not when the news moves on.
78 resources, sorted by last update
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Making a Living from Your Food Blog in France
Making a living from a food blog in France: Marc Winer's story, premium ad networks, and the approach that turns...
The SEO timeline
How long SEO takes to pay off, shown with real traffic data from marcwiner.com, plus typical timelines for local businesses...
Measuring an influencer’s ROI for a restaurant
How do we know whether the influencer will have a real impact on our establishment?
Complete guide to topical authority for SEO
Learn how to develop your site’s topical authority to boost your SEO, earn Google’s trust, and dominate results in 2025.
Complete guide to Schema markup
Schema markup and structured data: what they really do, which types to choose, how to implement and test them, and...
Canonicalization Guide for SEO
Master canonicalization to avoid duplicate content, optimize your crawl budget, and strengthen the SEO authority of your key pages.
Link equity for SEO
Link equity (link juice): how authority flows between pages, what strengthens or leaks it, and how to guide it with...
Title tags for SEO
How Google and AI handle title tags, how to write one that earns the click, what to test, and the...
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