Resources
In depth guides, comparisons and templates to download. Updated when the tools change, not when the news moves on.
78 resources, sorted by last update
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How to choose the right platform to create content?
YouTube, TikTok, Instagram or another: compare platforms on six factors and pick your base according to your goal, strengths and...
Social media SEO
Master SEO on social networks: choose the right platform, optimize your content and keywords to capture and retain your audience.
Complete guide to content marketing
Learn how to build an effective content marketing strategy: SMART goals, personas, keywords, and ROI to boost your visibility.
The Pinterest algorithm explained
How the Pinterest algorithm ranks Pins: the signals you can influence, the policy guardrails, and an optimisation plan with tools...
TikTok’s algorithm explained
How the TikTok algorithm works: fast personalisation for new users, the main ranking factors, and how to win the first...
A “platform” approach to content creators
How platform economics shapes creators' success: network effects, competition between platforms, revenue sharing and growth strategies.
Competition between content creators
How content creators compete for attention in the same niche, how algorithms shape that competition, and how to stand out...
Content cannibalization on social media
When several posts from the same brand compete for the same attention: why content cannibalization happens, how to detect it...
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