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AI, SEO and marketing: what changed this week and what it means for your business.
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Google Business Profile: Search impressions fell 70% in the EEA, but customers kept calling
Across about 15,000 EEA locations, Google Business Profile Search impressions fell 70% in late September. Calls, clicks and directions held...
Rank tracking: Google is feeding SEO tools distorted results
Since September, Google has been sending rank-tracking tools result pages that show different sites. Belgium is among the hardest hit.
Google Business Profile rules get stricter on promotional text in listings
Since September 2026, Google Business Profile rules ban promotional text with prices or calls to action in listings. Offers are...
Search Console delays and broken rank tracking: how to measure the spam update
Search Console ran up to 67 hours behind on October 11, and rank trackers have been unreliable since mid-September. Here's...
Google indexing time: 20 hours to find a page, 30 days to come back to it
Google indexing time: Google estimates about 20 hours to discover a new URL and 30 days to revisit a known...
AI crawlers and robots.txt: which ones follow your rules, which ones ignore them
AI crawlers and robots.txt: which bots follow your rules, which ones ignore them, what the tests show and how to...
Google penalties: fake authors, unreviewed AI content and reports of more manual actions
Google penalty risk: fake author profiles now count as deception, AI content must be reviewed, and consultants report more manual...
Google spam update September 2026: what to check on your site
Google spam update September 2026: launched on 24 September, completed on 8 October. What it targeted and what to check...
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