Google reviews: the complete kit for asking, replying and reporting

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To get more Google reviews, ask every customer the same way, with a link that opens the review form directly. Offer nothing in return, don’t filter for happy customers, and don’t suggest a rating or what to write. Then reply to the reviews that get published and report the ones that break Google’s rules. This … Read more

Bing Places: how to create and verify your business listing, step by step

Image d’illustration générée par IA : un plan de ville en papier posé sur le comptoir en bois d’une boutique, piqué de quatre épingles de couleur, à côté de fiches cartonnées tenues par une pince, d’une sonnette en laiton, d’une tasse et d’un crayon.

Bing Places for Business is Microsoft’s free service that lets a business claim the listing Bing already shows about it, or create one, and then control its content: name, address, phone, opening hours, categories and photos. The listing appears in Bing results and on Bing Maps. It is Microsoft’s equivalent of a Google Business Profile. … Read more

Local SEO in the age of AI

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Consumers no longer consult ten blue links before choosing a coffee shop, an accountant, or a clinic. They now ask ChatGPT, Gemini, or Perplexity, listen to the voice answer, then act without ever seeing a traditional SERP. Their bots still need to be able to read your site: our article on AI crawlers and robots.txt … Read more

The complete guide to local SEO

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Why Local SEO Changes the Game Imagine this : you’re strolling through an unfamiliar neighborhood, your stomach is growling, and you type “ tacos near me ”. A few minutes later, you’re seated, salsa in hand. That simple query proves the full importance of local SEO : when a user performs a nearby search, they’re often ready to take … Read more

Intro to SEO for restaurants

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A strong online presence for your restaurant is no longer optional. Customers need to be able to find you quickly and easily, across multiple platforms. The best way to boost your online visibility? Search engine optimization for restaurants Your online profile is especially important as online ordering and meal delivery disrupt the traditional restaurant model. … Read more