You can build a Search Console dashboard in Looker Studio with Google’s free connector: two data sources, six calculated fields, eight filters and six pages. Every formula for the Looker Studio Search Console connector is given in a block you can copy, and a generator writes the regular expression for your brand. Menu names come … Read more
To get more Google reviews, ask every customer the same way, with a link that opens the review form directly. Offer nothing in return, don’t filter for happy customers, and don’t suggest a rating or what to write. Then reply to the reviews that get published and report the ones that break Google’s rules. This … Read more
In the Search Console performance report, the “Custom (regex)” filter groups hundreds of queries or URLs in one go: every question, every price search, every page in a directory. This page gives 40 filters ready to copy, written for French-language queries and sorted by use. Each one was checked on October 10, 2026 against examples … Read more
Bing Places for Business is Microsoft’s free service that lets a business claim the listing Bing already shows about it, or create one, and then control its content: name, address, phone, opening hours, categories and photos. The listing appears in Bing results and on Bing Maps. It is Microsoft’s equivalent of a Google Business Profile. … Read more
AI traffic in Google Analytics 4 now has its own row. Since the update announced on May 13, 2026, GA4 puts some of the visits coming from ChatGPT, Gemini, Copilot, Perplexity or Claude into a separate channel, called “AI Assistant” in the English interface and “Assistant IA” in the French one. The question “how many … Read more
A client who has just chosen you knows why they did it, even if they’ve never put it into words. The Jobs To Be Done method (often shortened to JTBD) is a way to recover that why: in an interview of about 45 minutes, you reconstruct the story of their decision, from the day they … Read more
Bing Webmaster Tools is Microsoft’s free console for website owners, Bing’s counterpart to Google Search Console. It shows the queries that bring visitors from Bing, the indexed pages, crawl errors and, since February 2026, the pages of your site cited in Copilot’s answers. This guide follows the setup order: create the account, add the site … Read more
Claude built you a site, a page or a small app, and everything works on your computer. For your customers to see it at your own address, you need four building blocks: a domain name, hosting that suits what Claude produced, an email address in your name, and backups. For a small business, the total … Read more
Five supplier invoices a day, purchase prices that change without warning, and quotes still calculated on spring prices: your margin shrinks and nobody notices. In a Facebook group for business owners, a tradesman asked for exactly this: have Claude pull his invoices from Pennylane, update his purchase prices and recalculate his margins. This guide does … Read more
Creating your LinkedIn and Instagram posts with Claude comes down to eight steps: a Claude project holding your company profile, your house style in the project instructions, competitor research through web search, a calendar of ten posts, the writing, visuals in Canva or ChatGPT, template replies to comments, and finally scheduling in LinkedIn or Meta … Read more