Marc Winer

Marc Winer, born in 1997, is French American and lives in Tournai, Belgium. He founded MACCUS, an SEO agency there, and covers AI, SEO and marketing news for maccus.fr. He created marcwiner.com, a French-language Asian food site that gets more than 13 million visits a year and is translated into 23 languages. TV Tokyo filmed him for a segment on okonomiyaki. His app, HitchHive, helps people in the same city meet up for activities. It had more than 20,000 users as of September 2026. He graduated from UCLouvain and from IE Business School in Madrid.

Claude’s usage policy: what changes for your business on November 12

by
AI-generated illustration: on a light oak desk, a stapled printed document with four coloured index tabs, next to reading glasses, a pencil and a cup of coffee.

Anthropic published a new version of Claude’s usage policy on October 8, 2026, and it takes effect on November 12. TechCrunch and Génération-NT focused on the ban on mistreating Claude. For a business, the changes that matter are elsewhere: fake reviews and satellite sites, decisions that affect a person (hiring, tax, legal advice, housing), chatbots, … Read more

Google spam update September 2026: what to check on your site

by
AI-generated illustration: on a desk, a kitchen sieve holds back a pile of identical web page cards, while three different cards rest in the tray below, next to a stack of grey cards and a magnifying glass.

Google completed its September spam update, the fourth of 2026, on 8 October. The rollout took almost two weeks, and consultant Glenn Gabe reported sharp drops across several sectors and countries. What Google announced, and when The Google Search Status Dashboard posted the announcement on 24 September 2026 at 16:15 UTC (18:15 in Brussels and … Read more