On consumer plans, most AI assistants can use your conversations to train their next models unless you opt out in the settings. On most business plans it works the other way around: the vendor commits not to do it by default. In a company, everything depends on which account each person uses the tool with. … Read more
Since February 2, 2025, every company that uses an AI tool in its business has had to take steps to build its team’s AI literacy. That is Article 4 of the EU AI Act, rewritten in July 2026. The European Commission says no certificate is needed: an internal record of training sessions and other actions … Read more
Entity SEO means giving Google, and the assistants that answer from the web, a description of your company that they cannot confuse with another one: a name, a website, official identifiers and profiles that corroborate each other. When Google has enough consistent information, it can show a knowledge panel, the box that sums up an … Read more
The Search Console “Page indexing” report sorts every URL Google knows into two groups: indexed or not indexed. For each page that isn’t indexed, it gives a reason, as a short label such as “Crawled – currently not indexed” or “Page with redirect”. Some of these labels point to a fault to fix, while others … Read more
An AI agent is software that visits your website on someone’s behalf: it reads your pages, compares your offers and fills in your quote form. Making a site “agent-ready” means making sure that visit succeeds, with content a machine can read, forms that leave no room for guessing, clear rules for bots and, later on, … Read more
A sponsored slot in a newsletter is almost always sold at a flat rate, per issue, and that flat rate is calculated from a CPM, the price per 1,000 opens (or per 1,000 subscribers, depending on the seller). The formula fits on one line: active subscribers, multiplied by your open rate, divided by 1,000, multiplied … Read more
GTM engineering is the work of building a company’s sales machine with data, automation and AI: finding the right accounts, enriching them, spotting the right moment to contact them, preparing the message and storing it all in the CRM. A GTM engineer is the person who builds and maintains these workflows. This guide takes the … Read more
A local AI is a language model installed on a computer in your office or company. Your letters, contracts and notes are processed on that machine and never go to a provider. As of October 10, 2026, a €1,709 Mac mini (VAT included, 32 GB of memory) runs a mid-size open model for a small … Read more
Reddit has been machine-translating its discussions into French since 2024. Google and OpenAI have signed deals to use its content, and Reddit threads are among the sources AI assistants cite most. For a brand, this has two consequences: customers may already be talking about you on Reddit, and 15 of the 31 French-speaking communities in … Read more
Since July 22, 2026, Google has shown AI Overviews in France (Aperçus IA in French), summaries written by its AI on the results page, and has offered AI Mode (Mode IA), a conversational search. Both answer the question on Google’s own page, then link to a handful of sites. For a business website, the stakes … Read more